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The Role Played by your Web Server Location

Posted under Web Hosting by admin on Friday 20 November 2009 at 7:08 am

Having a web site according to your geographic location is important for any successful business. A hosting server is a computer that is connected to the internet and each computer has its own unique IP address. Search engines can easily locate the country or town where the server is sited. The ranking of your site depends on the domain extensions and its geographic position and a growing business is always aware of its targeted customers and where its future home is located. It is important to consider the physical location of a web hosting server before considering a hosting provider if you are particularly looking for optimal SEO.

Depending on your business objective, you can target your search to an audience of a specified geographic area thereby maximizing the search results. Without targeted visitors a website is of no use. It is you who have to decide what the site should be about and the people who can visit your site. Your web hosting location is important for international visitors and affiliate campaigns. Localizing your site will help you to fetch the targeted visitors. An appropriate domain name together with a suitable extension helps you to get links from related sites and the search engines too favor those sites that are physically located as well as hosted within that specific location.

Search engine results are technically country specific for e.g. a site hosted in UK will have a different set of result if it is searched from some other countries. It is advisable to have your site IP address within that country’s IP address range. The IP address of computers is used by the search engines to identify the location of the searching sources. If your targeted audience belongs to some far off locations, then the site should be hosted at multiple locations which ensure that it is locally available to the users for a better and higher SEO results. It might be expensive during the initial stage but it is a massive advantage for your business. The major search engines have split their indexes based on the country specific search opportunities and this search decentralization process creates a significant impact on both the customers as well as the site owners. This is both a curse and a blessing since the result of your search will be typically based on the physical location of your site and you will get various results that are substantially different depending on the competitiveness of the particular search.

If your business has a significant client base scattered all over the world then it makes sense to register under various countries. Careful linking and global networking between those sites are essential. Make sure that the content is not duplicated and they generate additional traffic and business to increase the revenues.


Linux Servers to keep your Website up for 24 hours

Posted under Linux Hosting,Web Hosting by admin on Friday 20 November 2009 at 6:58 am

Hosting makes you enable to be on internet, one of the more popular hosting plans is Linux Reseller Hosting. Unlimited domains can be hosted on Hi Speed Linux Servers. Linux system comes with tons of loaded features and some very popular control panels. If your requirements are PHP/My SQL then Linux hosting plan suits you best. Linux is known as the most dedicated services all around the world. It can be used for multi billion dollar business as well as for individuals.

Linux – The basics
Linux is a common name for various operating systems. Linux is marketed by various companies like Red Hat and Debian. Due to its compatibility with PHP Linux is proved to good for web servers. Linux is a stable operating system. Linux operating system is believed to be the most secure for web masters.

Advantages of Linux Web hosting are as follows:

Free or low cost software available
There are low cost or free software available for Linux web hosting plan such as APF, Firewall, Apache, Sendmail, BIND. Linux servers are not as easy as windows to operate.

Price
Linux hosting plans are much cheaper than any other web hosting plans. This is because the low cost and free software available for Linux hosting plans. Windows server software is quite expensive as compared to Linux

The open source
Linux is an Open Source code, people from all over the world can contribute to its development. This fact has boosted Linux to take precedence over windows hosting. Linux now is known to be most versatile hosting server in the industry.

Most Stable Operating System
Linux is believed to be more steady, secured efficient and meets the requirements of challenging environments of Web servers. On Linux system all the requirements to make a class website are available. Linux, Apache, MySQL and PHP are being used together to provide the most well managed infrastructure to host a website on internet. Linux hosting is more compatible for updating an existing website or modifying it.

About The Author: Tarun Gupta is Director of the Web Hosting India Company which offers complete Linux Hosting Services using cPanel and Plesk Hosting Control Panel for Linux hosting.


Hosting Matters When It Comes To Interactive Marketing

Posted under Web Hosting by admin on Friday 20 November 2009 at 3:04 am

While choosing any Web hosting Company, the major things that an individual focuses on are price, technology and recommendations. Of course, these three vital requirements form the basis of your market research, but to come up with the most apt web hosting company for your own interactive marketing initiatives, it is important for you to focus on a few more factors.

Tools and Services: One of the most important factors that you must pay heed to while selecting your preferred web hosting company is proper analysis of tools and services they support. Inquire well about the statistics or the web analytics packages that your host offers since you would not like to pay to an external source for your Web analytics package. Generally, most of the hosts maintain c relationships with Web analytics vendors to offer their client the option of powerful site measurement tools in their complete hosting packages. Inclusion of a site building tool in your web hosting package is a real good deal for your business with no Web development resources, however buyers should be careful of its impact on their your Search Marketing initiatives. Most WYSIWYG site building applications hamper the task of optimizing your site for the search engines. Moreover, these tools in many cases avert SEO best practices from getting included in your website.

Ecommerce packages: Another thing that most web hosts offer these days is eCommerce packages. This is quite a major requirement for all those website owners who are aiming to sell products through their website. If not, ensure your host supports your eCommerce solution of choice since many eCommerce solutions need specific installations which your host may or may not support.

Reliable email delivery: Moreover, along with website tools and services, consistent and reliable email delivery is also quite a critical issue for many website owners. Your host must be capable of fighting against spams and restricting spammers from using their servers as launch pads for their annoying spam campaigns.

Server uptime: Server uptime is quite an apparent issue. Significant downtime can cause significant revenue loss. It spoils the company’s brand image and brings transitory losses to the Search Engine rankings. Hence, make sure to test server uptime quite strictly while selecting your web hosting company.

Server Performance: Along with server uptime, server performance is also a significant point for consideration. No visitor has extra time to wait for pages to download. Such a scenario is very difficult for Pay Per Click (PPC) Campaign, where you tend to pay for clicks that do not even get viewed on your landing page because slow downloading. This will not only affect your eMarketing campaigns adversely but also impact your brand’s value among your visitors. : WebMasters Experience Directory


How to Essentially Measure your Bandwidth

Posted under Web Hosting by admin on Friday 20 November 2009 at 2:47 am

In the web world of today, bandwidth is referred to the amount of data that is transferred through the network within a specified period of time. It is absolutely important to your website and the requirement of bandwidth totally depends on the type of your website, your business goals and the kind of visitors you will have. Although companies recommend of having high bandwidth, this is not the absolute requirement for all. A simple calculation can help you to have an overall estimate of the required bandwidth size of the website. It is the average size of the web pages X number of pages = required bandwidth.

The easiest process to manage your bandwidth and space is to keep your site as simple as possible. Mostly the bandwidth ranges from 3 GB for personal sites to 200 GB in case of large business systems. High bandwidth is required in cases where the sites are accessed for huge data transfers and are not for the purpose of simply viewing or gathering information. Depending on the content and quality of each web page you can decide from the array of options as to which plan suits your website the best. These varied packages allow complete freedom to the webmasters to design the site and create highly interactive media without having to compromise on the space usage. So, how should you determine your bandwidth needs?

Web traffic
Anticipating your web traffic is the best way to determine your bandwidth needs. Your business website will obviously need more bandwidth than your personal site. It is difficult to calculate the exact amount of bandwidth you may need but finding a Web Hosting Company that offers packages somewhere from 300 to 1000GB per month along with some statistic tools will enable you to gauge the monthly traffic to your site.

Size of your pages
It is better to keep your website simple and web pages that are generated using CMS frameworks have size around 100 – 150KB each. Depending on the number of web pages you can decide on the requirement of your bandwidth.

Space for images
The requirement of bandwidth depends on the number of images you want to store on the site. So on an average, a picture of 1024 x 788 resolutions would need around 100 – 150 KB. For 6 -7 pictures you will need 1 MB of hosting space and as the number increases you have to bear the expenses.

Space for audio and video
It is not possible for small or medium websites to host massive content like audio or video on their sites directly. The hosting space required for the viewing of such media files is normally beyond the range of common hosting packages. Most CMSs support some kind of plug-in that allows accessing the media files from other sites and showing them directly on your website.


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