The Role Played by your Web Server Location
Having a web site according to your geographic location is important for any successful business. A hosting server is a computer that is connected to the internet and each computer has its own unique IP address. Search engines can easily locate the country or town where the server is sited. The ranking of your site depends on the domain extensions and its geographic position and a growing business is always aware of its targeted customers and where its future home is located. It is important to consider the physical location of a web hosting server before considering a hosting provider if you are particularly looking for optimal SEO.
Depending on your business objective, you can target your search to an audience of a specified geographic area thereby maximizing the search results. Without targeted visitors a website is of no use. It is you who have to decide what the site should be about and the people who can visit your site. Your web hosting location is important for international visitors and affiliate campaigns. Localizing your site will help you to fetch the targeted visitors. An appropriate domain name together with a suitable extension helps you to get links from related sites and the search engines too favor those sites that are physically located as well as hosted within that specific location.
Search engine results are technically country specific for e.g. a site hosted in UK will have a different set of result if it is searched from some other countries. It is advisable to have your site IP address within that country’s IP address range. The IP address of computers is used by the search engines to identify the location of the searching sources. If your targeted audience belongs to some far off locations, then the site should be hosted at multiple locations which ensure that it is locally available to the users for a better and higher SEO results. It might be expensive during the initial stage but it is a massive advantage for your business. The major search engines have split their indexes based on the country specific search opportunities and this search decentralization process creates a significant impact on both the customers as well as the site owners. This is both a curse and a blessing since the result of your search will be typically based on the physical location of your site and you will get various results that are substantially different depending on the competitiveness of the particular search.
If your business has a significant client base scattered all over the world then it makes sense to register under various countries. Careful linking and global networking between those sites are essential. Make sure that the content is not duplicated and they generate additional traffic and business to increase the revenues.
